Higher Education

Based in Edmonton, Alberta, Canada Track & Trail Adventures Inc is an educational planning company whose portfolio features events with unprecedented professional development benefits. The company’s mandate is the production of innovative educational opportunities.

The company welcomes guest to improve credentials while on a trip of a lifetime.

Track & Trail’s portfolio includes continuing medical education opportunities for health care professionals and their associations.  In addition the company formulates business planning retreats and team building adventures for corporate executives. These educational events include top speakers from the applicable professional field. 

The company can include opportunities involving some of the world’s top ski, scuba, biking and hiking destinations.  From years of past experience we understand the value that these destinations and adventures can bring in to improve the overall learning experience by spurring discussion and strengthen networking opportunities. 

Our Company

Track & Trail Adventures is an adventure travel company amassing top notch faculty that work together developing engaging, accredited curriculum paired with a legendary adventure.

A percentage of all Track & Trail’s programming goes back into the communities it serves.  For example through its relationship with the Wilderness Medical Society (WMS), Track & Trail has founded an endowment fund.  The WMS Endowment Fund, financially enhanced by Track & Trail Adventures, allows society members to take their involvement in providing enhanced medical treatment on a global scale a step further through the funding of research projects and/or encouraging volunteerism.

Track & Trail is an active member in the Adventure Travel Trade Association (ATTA), an organization whose main goal is to facilitate sustainable and quality growth in the industry.  Considering Track & Trail’s alliance with the WMS and the ATTA and with its conferences sponsored by The BC College of Family Physicians, the American College of Emergency Physicians and the WMS it becomes one of North America’s most accredited medical conference organizers.

Let Track & Trail take care of your next conference expedition and open the door to a whole new world of opportunities and professional development potentials for any team.

Fuel your Passion and Profession.

Our Team


Jim Barr; President

Track & Trail’s President and Founder is Jim Barr, a sales and marketing professional with a degree in Tourism Management from the highly regarded Capilano College, located in North Vancouver, Canada. From slopes to hiking trails, for over 25 years Barr has been exploring the world’s top outdoor playgrounds.

For six years, Barr has been sharing his adventures as a successful travel writer and has become an expert on the snow slopes, hiking trails, cities and everything in between.

Working with a tourism sales and marketing background for 16 years, ten in the ski industry, Barr brings a wealth of industry knowledge and media savvy to the table to ensure Track & Trail’s programming is of top calibre.

With a business education, he has made significant improvements in company bottom lines by producing partnerships to take them to the next level.  

Barr understands Track & Trail’s professional development opportunities experiencing the benefits from a successful summit of Kilimanjaro, high altitude hike to Everest Base Camp, many heli-ski adventures and more.  Interests include outdoor adventures pretty much of any kind- snowboarding, skiing, snowshoeing, surfing, swimming, running, hikin g, camping, caving, scuba-diving; meeting new people and public speaking.  As co-chair of an annual Climb for a cause initiative supporting one of Canadas top childrens charities, Barr has delivered powerful presentations to members of the general public and thousands of school children on culture and adventure travel.

The list of adventures never gets any shorter; Barr’s decisions are made by opportunities for enlightenment. Choose wisely and live in a world filled with fascination.

www.linkedin.com/jimerbarr

Jonathan Theoret MDCM; Chief of Medical Affairs

Dr. Theoret was born and raised in Montreal, QC. He attended medical school at McGill University and is currently a senior emergency medicine resident in the FRCPC program at the University of Alberta, in Edmonton. When not busy travelling the world or heli-skiing, Dr. Theoret’s interests include emergency department bedside sonography, continuing medical education and critical care.

Track & Trail engages faculty and advisors from well respected institutions, associations and corporations.  These include Everest Base Camp Medical Clinic founder Dr. Luanne Freer; Whistler’s Dr. Bruce Mohr - a member of the medical advisory board for the 2010 Vancouver Winter Olympics; PhD and CEO of the Wilderness Medical Society Loren Greenway; John Forrest- President of HeliCat Canada and one of North America’s most accredited avalanche experts and Dr. Paul Auerbach, founder of the Wilderness Medical Society and Professor of Surgery in the Division of Emergency Medicine at Stanford University Medical Center to name a few.